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    Simple, transparent pricing

    Choose Your Path

    Individual plans for personal growth, or Lecturer packages to train your team.

    For Individual Learners

    Personal Plans

    Master AI prompting at your own pace

    Annual billing is a permanent alternative tier, not a time-limited promotional discount.

    Scroll to explore training options

    Explorer

    Start your journey

    Start your AI prompt journey

    Free
    50 credits
    • 50 credits one-time
    • Lessons 1–3 of 27
    • 3 prompts
    • Learning Mode
    • Basic Blocks
    • Prompt Lab Lite
    • Document export

    Learner

    Level up your skills

    Level up your prompt skills

    €9.99once
    300 credits
    • 300 credits one-time
    • Full curriculum (27 lessons)
    • 5 prompts
    • All Explorer features
    • Advanced Prompt Lab
    • Block Library
    • Feature Discovery
    • Prompt Composer
    • Confidence Checks (in Composer)
    Best for you

    Builder

    Build & automate

    Build and automate workflows

    €14.99/month

    or €149.88/yr (€12.49/mo)

    500 credits/mo
    • 500 credits/month
    • 10 workflows
    • All Learner features
    • Visual Workflow Builder
    • Workflow run history & re-run
    • Research Canvas
    • Skill Forge
    • Email & in-app support

    Expert

    Unlimited power

    Unlimited power with your own keys

    €29.99/month

    or €299.88/yr (€24.99/mo)

    1,000 credits/mo included
    + Unlimited with BYOK
    • 1,000 credits/month included
    • Unlimited with BYOK
    • Unlimited workflows
    • All Builder features
    • Bring Your Own Keys
    • Public API (Workflows, Skills, Personas, Compositions)
    • Priority email support

    How credits work

    Credits are consumed based on the AI model you use. Budget models cost less (0.5x), while premium models cost more (up to 4x).

    0.5x-0.7x

    Budget

    1.5x

    Value

    3x-3.5x

    Pro

    4x

    Premium

    Need More Credits?

    Credit Top-ups

    One-time purchases that never expire

    50 Credit Pack

    Basic credit bundle

    €4.99
    50 credits
    Best Value

    150 Credit Pack

    Popular choice - best value

    €11.99
    150 credits

    500 Credit Pack

    Power user bundle

    €34.99
    500 credits

    Capacity Boost

    One-time

    Expand your resource limits — more documents, contexts, personas, and prompts. Does not add AI credits.

    50 Documents
    20 Contexts
    10 Personas
    25 Prompts
    15 Folders
    50 Tags
    €7.99

    For Explorer & Learner users — expands limits without upgrading. Does not add AI credits.

    For Educators & Teams

    Lecturer Tiers

    Train your team with live classroom sessions, AI-powered content creation, and white-label branding.

    Ambassador

    One-time

    Share official Keypra training content with your learners

    €79.00 once

    Add-on to a Builder or Expert subscription

    3K credits/year
    • Access to full Keypra training library
    • 3,000 AI credits per year
    • Up to 3 training groups
    • Basic analytics
    • Email support
    Recommended

    Creator

    Annual

    Create custom training content with AI-powered Course Architect

    €199.00/year

    Add-on to a Builder or Expert subscription

    30K credits/year
    • Everything in Ambassador
    • 30,000 AI credits per year
    • Course Architect AI assistant
    • Create unlimited custom curricula
    • Unlimited training groups
    • Advanced analytics
    • Priority support

    Partner

    Annual

    Full white-label experience for training organizations

    €499.00/year

    Add-on to a Builder or Expert subscription

    100K credits/year
    • Everything in Creator
    • 100,000 AI credits per year
    • White-label branding
    • Custom organization logo
    • Co-branded certificates
    • Dedicated account manager
    • Custom integrations (API access)

    Session Seat Pricing

    Per Session

    Choose a Seat Pack for the best value, or use Flex Seats for custom sizes.

    Workshop

    Perfect for small workshops and coaching

    €49

    5 seats · €9.80/seat

    500 credits added
    • Up to 5 learners
    • Credits added to your pool
    • 90 days validity
    Most Popular

    Classroom

    Ideal for team training and corporate workshops

    €89

    10 seats · €8.90/seat

    1000 credits added
    • Up to 10 learners
    • Credits added to your pool
    • 90 days validity

    Academy

    For large-scale training programs

    €179

    25 seats · €7.16/seat

    2500 credits added
    • Up to 25 learners
    • Credits added to your pool
    • 90 days validity

    Need a different size? Use Flex Seats

    1–5 seats: €10/seat · 6–15 seats: €8/seat · 16+ seats: €6/seat

    Available when activating sessions from your Lecturer dashboard.

    For Organizations

    Enterprise

    Deploy Keypra across your organisation with EU-hosted infrastructure, enterprise identity management, and a dedicated success programme. Custom pricing based on team size and usage.

    • Logical tenant isolation & dedicated org workspace
    • SSO (SAML 2.0 / OIDC) & SCIM provisioning — on the roadmap
    • Unlimited seats & shared org credit pool
    • Priority support & white-glove onboarding

    Or email us at enterprise@keypra.com

    FAQ

    Frequently Asked Questions

    Credits are your AI usage currency. Each AI action costs a small number of credits based on the task complexity and model used. Budget models use fewer credits (0.5x), while premium models like GPT-5 use more (up to 4x). This ensures fair pricing based on the model's capability.

    Explorer is completely free with 50 credits to start your learning journey with lessons 1-3 and basic Prompt Lab access. Learner is €9.99 once and unlocks 300 credits, the full curriculum (27 lessons), AI Coach, content regeneration, and performance analytics - everything you need to master AI prompting.

    AI personas are personalized AI assistants tailored to your work style and needs. They are unlocked progressively through the lesson curriculum. Higher tiers unlock more personas and the ability to customize and create your own.

    Prompt Lab Lite (Explorer) includes basic analysis, element scores, and up to 3 suggestions per session. Advanced Prompt Lab (Learner+) unlocks AI Coach for personalized guidance, batch enhancement, thinking questions, session saving, and unlimited suggestions and versions.

    Expert tier users can connect their own OpenAI, Anthropic, or other API keys. When using your own keys, you don't consume our credits - your usage is billed directly by the API provider. Expert includes 1,000 credits/month PLUS unlimited BYOK usage.

    Monthly subscription credits (Builder and Expert) reset each billing cycle. Annual subscribers receive the same monthly allocation and save 17% compared to paying month-to-month. One-time Learner credits and top-up credits never expire and are consumed after your subscription allowance is used up.

    Yes! Builder is €14.99/month, or €149.88/year (€12.49/month) when billed annually. Expert is €29.99/month, or €299.88/year (€24.99/month) when billed annually. Annual plans save 17%, include the same monthly credit allocation and all features. Annual pricing is a permanent alternative billing tier, not a time-limited promotional reduction within the meaning of Art. 6a of Directive 98/6/EC (Omnibus).

    The Capacity Boost is a one-time €7.99 purchase for Explorer and Learner users that raises your resource limits — up to 50 documents, 20 contexts, 10 personas, 25 prompts, and 15 folders. It's perfect if you need more space without upgrading to a subscription plan. Does not add AI credits.

    Yes! You can upgrade anytime and get prorated credit for your current plan. Downgrading takes effect at your next billing cycle.

    You'll be prompted to either purchase a credit top-up or upgrade your plan. Credit packs offer great value and never expire.

    The Lecturer Add-on is designed for educators and team leads who want to teach AI prompting to groups. It includes a Lecturer Tier license to create content, plus Seat Packs or Flex Seats to run sessions with learners.

    Seat Packs are pre-configured bundles at the best value: Workshop (5 seats, €49), Classroom (10 seats, €89), and Academy (25 seats, €179). For custom sizes, Flex Seats offer per-seat pricing: €10/seat for 1-5, €8/seat for 6-15, and €6/seat for 16+. Both options add credits to your lecturer pool with 90-day session validity.

    With Seat Packs: €9.80/learner (Workshop), €8.90/learner (Classroom), or €7.16/learner (Academy). Flex Seats are €10/€8/€6 per seat based on volume. Packs offer the best per-learner rates.

    Ready to Master AI Prompting?

    Start free and upgrade as you grow. Join thousands of professionals who've transformed their AI skills.